The Rise of Australasia
Chapter 736: Grape Wine Industry, Wireless Broadcasting {2)Australasia has all the necessary conditions for developing the wine industry, which is also a testament to how blessed the region is. It not only possesses a vast land area but also ranks among the world’s top for various resource reserves.
In fact, the fame of Australian and New Zealand wines in later times stems from the unique characteristics of the wines produced in these two regions, which are well-received by consumers.
The red and white wines produced in Australia have a refreshing taste and a strong aroma, making them one of the most distinctive and beloved wine brands.
Meanwhile, the wines produced in New Zealand boast an irresistible citrus aroma and a lighter overall taste, making them particularly suited for young people to enjoy.
At present, Australasian red wine production combines the strengths of these two regions, and it is not difficult to quickly seize the global wine market.
The fame of Australasian red wine brands in the domestic market naturally goes without saying. Although the production of low-end wines in Australasia is not substantial, the locals still choose wines produced in their own countries.
This is reasonable, considering the distance between Australasia and Europe and America. Wine imports not only incur tariffs but also transportation costs, making the overall cost higher than low-end wines produced locally in Australasia.
Given that the taste and flavor may not be significantly better than Australasian red wines, people naturally choose the more affordable option.
To expand the influence of Australasian red wine brands overseas, Arthur spared no effort, even instructing the Royal Film Production Studio to make a movie about the Australasian red wine brand and placing ads for the brand in numerous other films.
As for the development of the Australasian film industry, it is currently leading the world.Due to its recent beginnings, the growth of cinema in various countries has been relatively slow. Many films produced around the world contain dull programs and stories, and coupled with technological limitations, these films are not particularly enjoyable to watch.
However, Australasian films are different, as they place great emphasis on story control and managing the emotions of the audience.
Under these circumstances, the public feels a sense of immersion in Australasian films, providing a stronger viewing experience.
Nevertheless, even though Australasian films are quite famous, most major film studios are still operating at a loss.
Last year, the three major film studios controlled by the Royal financial group invested over 2 million Australian Dollars, producing 65 films, 13 stage plays, three patriotic propaganda films, two radio programs, and one advertisement specifically for red wine.
The combined domestic and international revenue generated by these films was less than 1 million Australian Dollars, resulting in an overall loss of over 1 million Australian Dollars for the three major film studios.
However, this is an unavoidable issue, as the current copyright protection for films is rather weak. Under the influence of global capital, film piracy remains rampant.
At present, there are no technical means to protect the copyright of films, which is why, despite their fame, Australasian films have not yet entered a profitable state.
However, the prevalence of piracy is not entirely bad for Australasia.
The primary purpose of films nowadays is for propaganda and public opinion influence. Although the annual losses amount to over 1 million Australian Dollars, the combined impact of genuine and pirated films on European and American societies far exceeds the 1 million Australian Dollar loss.
It is for this reason Arthur is not likely to actively combat piracy. While it may contribute to greater losses for the Australasian film industry, the pirates also help promote Australasian films in other parts of the world, indirectly saving advertising costs for the region.
Thanks to the efforts of pirates, the fame of Australasian red wine brands has become well-known overseas, allowing the wines produced by the royal wineries to compete with those from France.
Of course, besides promoting red wine brands, Australasian films also feature advertisements for local tourist attractions and various welfare policies.
It is due to these large-scale films that Australasia’s tourism industry enjoys such fame abroad and can attract a substantial number of immigrants to the region. R̃ÀℕŎᛒËŞ
To make these films, the three major film studios even joined forces to build a film and television base outside Sydney, specifically for movie location shooting.
Naturally, for scenes that cannot be captured in the film base, these film studios would also support location shooting in various parts of Australasia to complete their movies.
Locations such as the well-known Golden Coast are among the frequent filming spots for Australasian movies, contributing to the growing global reputation of these tourist destinations and attracting a large number of visitors each year.
It is worth mentioning that current film development has spawned many sub-genres, such as comedies focused on entertainment and thrilling horror films, among others.
Thanks to the efforts of numerous writers and novelists, there is no shortage of scripts for Australasian films.
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